Hot Mama In The City

AVEENO is proud to debut “The Beauty of Nature,” a video narrative featuring Brand Ambassador Jennifer Aniston, which celebrates the abundance of ingredients found in nature with the vast potential to help enhance our natural beauty.

Hispanic women have always trusted the advice they’ve received from their mothers and grandmothers, especially as it relates to beauty. Many of their tips and beauty secrets usually included the use of ingredients found in nature. I feel aw if my mother and grandmother were correct when they would suggest to stick to the "Basics" when it came to beauty and taking care of my skin. Seems as though our grandmothers and mothers generations don't understand why the younger generations need so many products and procedure's to get younger looking skin when all they had and need were ingredients that are found in nature.

My grandmother has always recommended vitamin E to help care for their skin. A simple and natural ingredient that has taken care of many of their skin issues over the years. There have been times in my past when I had turned to their suggested and was grateful for the advice.

AVEENO first ACTIVE NATURALS ingredient is oat. It's Best known for its use in food, oat is actually one of nature’s best kept beauty secrets— comprised of five vital elements that are also found in healthy skin: proteins, anti-oxidants, enzymes, vitamins and lipids.




By tapping into ancient folklore as well as historical uses of oat and using science to identify its most useful properties for healthy skin, AVEENO® scientists have unlocked the hidden benefits within the small but mighty oat.